Folder | SmartData
About the project
In een korte, maar wervelende, folder leer je SmartData helemaal kennen. Als klant ontdek je meteen wie ze zijn en wat hun anders maakt dan andere databedrijven. Daarnaast leer je hun services kennen en indien je nog niet volledig overtuigd was: waarom je SmartData nodig hebt. Waarom jij als bedrijf eigenlijk niet zonder kan. De goede sales pitch werd opgemaakt in een hippe 3-luik met een menselijk kantje.
Om er voor te zorgen dat de brochure aantrekt werken we met beelden van mensen, de voorkant van de 3-luik bevat een grote foto van een persoon die naar een bepaalde richting kijkt. We hebben steeds de neiging om de blik van mensen te volgen, dus niet toevallig staat de introductie tekst net in die blik. Dit is een van de trucjes die we gebruiken om de ogen van de lezer te leiden.
Klant | Design Challenge
Jaar | 2022
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How we did it
Het logo en de bijhorende huisstijl werden eerst ontwikkeld. De look&feel van de 3-luik stond dus al vast. Nadat de lay-out van de folder was opgemaakt, werd in Adobe Indesign de verschillende alinea-, teken- en objectstijlen opgemaakt. Hierdoor ging het digitaliseren van de folder vrij vlot. Er moesten ook nog enkele foto's bewerkt worden opdat ze in de branding zouden passen. Hiervoor werd Adobe Photoshop gebruikt.
Een wervelende folder laat de klant kennismaken met het wie, wat en waarom.
